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Research papers

The 'true' inner self

This paper describes our attempt to understand the respondent's 'true' inner self during qualitative research in Mexico. The essay begins with a short review of a number of key respondent biases associated with traditional qualitative focus groups....

Catalogue: ESOMAR Worldwide Qualitative Research Conference 2003
Authors: Carol Culebro Stewart, Jorge Cherbosque, Amy Routhier, Michael Francesco Alioto
Company: RDA Group, INC
November 5, 2003
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Citation

Stewart, Cherbosque, Routhier and Alioto (2003a, November 05). The 'true' inner self. ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/the-true-inner-self


Research papers

From 'report card' to true consumer insight

This paper describes the evolution of Ford's Dealer Customer Satisfaction Program in Mexico. It begins with a brief review of the significance of customer satisfaction programs for owner loyalty, return on investment (ROI), and increased market...

Catalogue: Latin America 2003
Authors: Michael Francesco Alioto, Carol Culebro Stewart
Company: RDA Group, INC
May 4, 2003
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Citation

Alioto and Stewart (2003a, May 04). From 'report card' to true consumer insight . ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/from-report-card-to-true-consumer-insight-